Buyer personas: an expression that you will have heard mentioned hundreds of times in the digital marketing field. What does it mean?
It is important to remember that communication is made up of two parts: the speaker and the listener. In your case, it's the brand that speaks ... and the buyer personas are the audience that listens. Let's try to define them with this step by step guide to discover and create your buyer personas.
Discover thousands of products to sell online. No credit card required, zero risk.
GET STARTED FOR FREE
What are buyer personas?
They are the representations of your ideal customers, the ones you expect are more likely to shop on your ecommerce.
Creating buyer personas is equivalent to creating a sort of avatar of the typical customer who would shop in your store, or buy your services.
One of the first steps to take when it comes to defining a personas marketing strategy is to try to understand who we are targeting. Identifying your target market is essential for the communication of any brand, because it allows you to direct your strategies towards a receptive audience with a very high potential interest in you.
who is your typical customer
Buyer personas for B2B: company personas
Not only B2C (Business to Consumer) companies have an interest in identifying buyer personas. Even B2B (Business to Business) companies should create what is called company persona , or B2B buyer persona , or the corporate equivalent of marketing personas.
Company personas are an idealized profile Photo Editing Services of the target to whom goods and services produced by a company are aimed. Identifying them allows us to visualize how companies behave, which processes have an effect on decisions, how the different roles interact and what are the values on which corporate thinking is based.
In general, the process of creating company personas is similar to the one that follows for marketing personas (which we will discuss later).
Negative buyer personas: who to avoid
When carrying out an in-depth target analysis, it is essential to also identify negative buyer personas, those that in English are called exclusionary personas .
Negative buyer personas are the representation of the person you don't want to have as a customer.
In a nutshell, these are people who may continue to visit your website or store countless times but without making any purchases.