Followed by utilities, mobile shopping and other industries. Different from the mud and sand when the mini-programs broke out, since last year, the mini-programs have clearly begun to be "picky eaters": not all industries are suitable for WeChat mini-programs, and not all players are eligible to earn dividends from WeChat mini-programs. In addition, more and more entrepreneurs are finding such a pessimistic situation: it is impossible for small programs to replace APP.
And it is difficult to rely on small programs to expand their business, because traffic is public domain traffic, it is difficult or even to say , it is almost impossible to become your own private domain traffic. This is the case even for many popular game applets. Just like the “Dumping” that swept the country the special database previous year, it became a down-and-out internet celebrity overnight. Most of the people who enjoy the most dividends are those with a certain reputation. s brand.
This can also be seen from the change in the attitude of investors before and after. From the beginning, mainstream VCs have to occupy a pit even if they don’t understand them, and they meet many small program entrepreneurs every day; later, “we no longer watch small program projects” from the mouths of various VCs, and there are only a few in the middle. month time. The launch of the Alipay applet seems to have opened another door for those industries, enterprises and entrepreneurs who failed to gain a foothold in the WeChat applet, causing another wave of "restlessness.