With over 1 billion users, Instagram is now one of the most important platforms for any business. That's why creating an Instagram business profile is critical to the success of your business.
In this article you will learn how the corporate Instagram profile works, how to create it, what changes and what are the advantages.
What are you waiting for then?
Read on and discover new techniques to take your business to the next level.
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Instagram company profile: what it is
If your business already has an Instagram profile, but you've never thought about switching to a business profile, you have no idea what you're missing.
Having a business profile on Instagram gives you access to a wide range of tools and features, which we'll talk about later.
Switching to a company profile is super easy, and I'll show you how to do it step by step shortly.
The main benefit of having an Instagram business profile, as well as making your brand image much more professional, is the ability to promote your products and / or services to a much wider global audience.
But let's see in detail what changes compared to a traditional profile.
woman on the phone
Instagram company profile: what changes
The functioning of the Instagram business profile is practically identical to that of a normal profile.
The first immediately visible difference is the appearance of a “label” under the name of your business, which will indicate which category your business belongs to.
You will be the one to choose this label, and we will see how later on. This way, however, anyone who visits your profile will immediately know what it is.
In addition, you will have the possibility Philippines Photo Editor to add " Call to Action ", or buttons that will be found under your bio and that will be able to direct your followers to your site, or to your email address.
What really changes is the sheer range of additional features you'll have access to.
The most important revolution compared to the private profile is in fact the possibility of having detailed information about your followers, discovering the performance of your posts, and being able to create promotions more effectively to reach other customers and grow your company.
Before going to explore in detail how the business profile works on Instagram, it is necessary to understand how to create a business profile on Instagram.
How to create a business Instagram profile
Let's see step by step how to create a corporate Instagram profile.
1. Download the app
instagram on the app store
Unlike other social media platforms, you can only post content on Instagram via the mobile app.
That's why the first step to take, if you don't already have a personal Instagram profile, is to download the app on one of your devices.
For the screenshots in this article I used an Apple device, but the content is almost identical even on Android devices.
2. Create a profile with an email address
While you may be tempted to create your own business Instagram profile using your Facebook profile, it may not be the best choice.
In fact, in this way Instagram will create your business profile based on the information present in your personal Facebook profile.
Since you are creating a profile for your business, you should use your business email address.