The Internet industry advocates freedom and innovation and subversion; the pharmaceutical industry has always been rigorous and evidence-based. How can the Internet medical industry, which was born under the collision of the two, learn from each other's strengths and weaknesses.
The author of this series attempts to communicate and share with friends who are concerned about the Internet medical industry, and summarize some operating methods of Internet medical care.
The first part introduces the origin and overview of Internet medical operation work, the second and third parts introduce two important concepts that must be understood before starting operation, the second part and the third part introduce the medical speciality and the medical insurance system. The fourth part introduces the establishment of an Internet medical operation system; the fifth part The chapter begins with a case-by-case introduction to each module country email list in the basic operation.
1. The Industrial Internet’s Transformation of Organizations
In 2014, known as the first year of Internet medical care, a large amount of capital poured into Internet medical care to try to promote the rapid development of the industry. This year, more than 5,000 companies entered this track.
At the Internet Conference, Ma Yun even said boldly, "In the future, hospitals will subvert the traditional medical treatment model. In the next 30 years, doctors will not be able to find jobs, and there will be fewer and fewer hospitals and pharmaceutical factories."
Also in 2014, Dr. Su Ning of Broadband Capital published an article titled "From Consumer Internet to Industrial Internet" in "China Economic Information" . Many people also heard about "Industrial Internet" from media reports for the first time. Noun; in this article, which can be found on the website of the Academy of Social Sciences so far, there is such a sentence that is quite forward-looking, " Industrial Internetization is reflected in the Internet's technology, business model, and organizational method will become the standard configuration of various industries ; three key Technology and applications have created the foundation for change for the arrival of the Industrial Internet era."
Today, six years later, we can see that NIO, an electric vehicle manufacturer, is maximizing user operations, with 69% of its orders coming from recommendations from old customers; At times, there were even car owners who paid out of their own pockets to advertise NIO in prime locations.
We see elderly care institutions, hotel groups, sports and fitness, and even the shipping logistics industry, all recruiting talents with experience in Internet operations; players in these traditional industries are also learning to use the language of the Internet to discuss how to acquire customers at low cost, Build your own user incentive system, in-depth mining of user data, cross-border cooperation to promote growth and other topics.
In the process of owning the Internet, these traditional industries not only receive Internet technology, but also change the way they think about business models and the organizational structure of companies. For a while, we talked about "Internet thinking", which probably means this.
Today, "Internet +" has penetrated into all aspects of our lives. When "technology + product + operation" has become the basic configuration in the organization's functional structure, the word "Internet thinking" is no longer frequently mentioned.
2. Internet medical care
Now let's get to the point, we focus on the operation of Internet medical care.
From the above analysis, it is not difficult to see that operation is an indispensable function in an enterprise with an Internet organizational structure; then, what work does the operation of the Internet medical industry do? What kind of abilities are required?