Under the epidemic, everyone is staying at home, live broadcast e-commerce continues to "prove", and physical businesses are also trying to sell goods online. In the long run, the growth trend of live broadcast e-commerce will divert some of the "non-profits" dominated by physical businesses. Planned Shopping" section, and make up for the shortcomings of online shopping. The "short board" of traditional e-commerce American management scientist Peter has put forward a classic "barrel effect" theory, which probably means that the value of a bucket composed of multiple wooden boards lies in the amount of water it holds, but the key factor that determines the amount of water in a bucket is not the longest. That plank, but its shortest plate. In the e-commerce business model, unplanned shopping is its shortcoming.
There are two shopping modes in traditional e-commerce, one is "search-browse-selection-add-purchase-pay-evaluation"; "Commodity information flow" discovers products, and finally completes the purchase. We can find the characteristics of: The first shopping mode does not need to be introduced too much. Consumers will directly search for a "brand" or a "category" when they have a clear purchasing goal. The second is compatible with some unplanned consumption. The “special products” on the homepage of mainstream e-commerce apps, or the first-level channels such as “promotions, group grouping, and special sales” can stimulate consumers’ shopping needs. However, limited by the content Phone Number List carrying capacity of computers and App web pages, it only stimulates the proportion of unplanned shopping at a partial level.
Moreover, as major platforms have adopted the intelligent recommendation model based on big data, it means that the "commodity information flow" seen by each e-commerce user is becoming more and more accurate, and accuracy also means aimless, Occasional reduction in shopping frequency. In 2016, the United States launched a report, arguing that consumers who turn to online shopping are more restrained in buying things, and their consumption habits have directly changed the sales pattern.