AdRank
Your AdRank determines your ad placement. The higher the value, the better you’ll rank, the more eyes will fall on your ad, and the higher the probability of users clicking your ad. Your AdRank is determined by your maximum bid multiplied by your Quality Score.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Bidding
Google Ads is based on a bidding system, where you, as the advertiser, select a maximum bid amount you’re willing to pay for a click on your ad. The higher your bid, the better your placement. You have three options for bidding: CPC, CPM, or CPE.
CPC, or cost-per-click, is the amount you pay for each click on your ad.
CPM, or cost per mille, is the amount you pay for one thousand ad impressions; that is when your ad is shown to a thousand people.
CPE, or cost per engagement, is the amount you pay when someone takes a predetermined action with your ad.
And, yes, we’ll review bidding strategies below.
Before you begin a paid campaign on Google Ads, you’ll select between seven campaign types: search, display, video, shopping, app, smart, or performance max.
Search ads are text ads that are displayed among search results on a Google results page.
Display ads are typically image-based and are shown on web pages within the Google Display Network.
Video ads are between six and 15 seconds and appear on YouTube.
Shopping campaigns appear on search results and the Google shopping tab.
App campaigns use information from your app to optimize ads across websites.
Smart campaigns have Google finding the best targeting to get you the most bang for your buck.
Performance Max is a new campaign type that lets advertisers access all Google Ads inventory from a single campaign.