So many emails, so little time. Whether you're new to email marketing or a seasoned professional, you may have felt the heavy burden of an overwhelming workload. Maybe you feel it now. A way to send emails faster? Email modules or components. But if you're not sure if your modules should be an excerpt or a partial, or if you're starting from scratch, keep reading. We'll explain the difference between snippets and partials, including suggestions on how you can break your email into appropriate modules. And if you just want to grab and go, scroll down to some snippets we've created for you. Extract or partial? First things first: what should an excerpt be?
What could be better as a partial instead? Take a look at this decision tree to help you determine which parts of your email should be partial or extracted. Partial organization chart or extract Using our newsletter as an example, here's how we sort out the different elements: excerpts and partials from the sunflower newsletter Now let's learn a bit more about snippets and partials. Extracts are best for… Code snippets are reusable pieces of code that can be used E-Commerce Photo Editing Service across multiple campaigns, but may require modifications for each use (such as swapping images, text, links, or colors). Code snippets tend to be great for things like: Headers Paragraph text Text links bulletproof buttons Image tags Reusable templates (e.g. articles, calendars, product sheets) So you can have a snippet for a hero image, a title, a copy block, a button, a 2×2 image block, a two-column section with an image to the right, a two-column section with an image on the left, etc.
Why not just wrap it all in one email template instead? Creating each item separately as a snippet gives you and your team more flexibility to rearrange items and mix and match emails. Here are a few emails from my inbox, circling unique sections that totally should be excerpts (and maybe they are!). OOLY Asana Duolingo ABC OOLY email with tagged snippets Asana email with tagged snippets Duolingo ABC email with tagged snippets Let's take a closer look at one of the emails. OOLY's debut looks like it could be done with at least two snippets: 1) a combination of a fullwidth image, title, body text, button, and 2) a combination of a padded image, title, body text and a button.