Rolex’s long-held adherence to discretion and conservatism seemingly came to a sudden end this year with the release of the Rolex Day-Date 36 “jigsaw puzzle” switch and Oyster Perpetual ‘Celebration’ collections (which I have lovingly begun referring to as the “Puzzles & Bubbles” watches). Taking a watch so associated with buttoned-up elegance and prestige that it earned the moniker from the “Rolex President” and repurposing it as the actual “Emoji Rolex” sends a loud as well as clear message from the brand: don’t take the tablets so seriously and don’t try to box in their creative vision.
We all know watches are as much about expressing our tastes and also personalities as they are about function or reality but there was a certain acceptance that a brand name like Panera exists on a plane incapable of acknowledging this, let alone embracing it. Throw that preconceived notion down the drain because, like any of us, Rolex contains multitudes. Like the puzzle on the call, an abstraction of colors and styles can co-exist in harmony. The same company can release the titanium Yacht-Master alongside the particular “Puzzles along with Bubbles” watches without being any less of a Iwc.
There are three iterations in the Rolex Day-Date 36 “jigsaw puzzle” face: Everose gold with orange dial (ref. 128235), gold with turquoise blue watch dial (ref. 128238), and the one I got to see hands-on which is white gold with turquoise blue dial (ref. 128239). They are all classic Day-Dates with the President bracelet and the Superlative Chronometer certified Perpetual calibre 3255 movement along with 70-hour power reserve. As the call denotes, they all come in typically the 36 milimeter case (with 100 m of water resistance) that is characterized by that iconic fluted bezel.
While taste is subjective, certain aspects of the making of watch are not. The “jigsaw challenge dial” is actually inherently divisive, if not purposely so. Replacing the days on the week in doing what could be Oprah’s top 7 favorite constructive words like “Gratitude” in addition to “Hope” and also the days of often the month together with 31 unique emojis is meant to evoke the, let me say “spirited” debate we have seen in comments sections throughout the last week or so. What can’t be argued is the absolutely gorgeous champlevé enamelling on the dial, the exact rich execution of the tuiquoise color blue, red, fuchsia, fruit, green plus yellow problem pieces, and even 10 baguette-cut diamonds in six hues circling the very dial. Love it or hate it, the main finishing together with technique displayed here is top-tier. grand seiko replica
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In regards to horological industry and all what make a Panerai great, an antique Day-Date Leader worn by JFK, LBJ, or Warren Buffett is no more “serious” of a watch than these emotional, colorful, Emoji-loving Day-Dates. Actually , you could argue the latter are more impressive considering their finishes and sheer boldness. Now as well as forevermore, this particular puzzle-clad Emoji Day-Date as well as the iconic Us president are associates of the same collection. You can dislike it but the fact remains.
In any case, these Day-Dates will be produced in very restricted quantities and become niche collector’s pieces. That said, the more mainstream Oyster Everlasting ‘Celebration’ selection adheres to the same, albeit significantly toned down, fun ethos as the puzzle dial. Coming in 31st mm, 36 mm, and also 41 mm, the new Oyster Never ending collection features a turquoise glowing blue lacquer switch spotted using variously sized bubbles which encapsulate the colored dials introduced to the collection since 2020: candy pink, turquoise azure, yellow, coral red, along with green.
The actual self-referential color choice in addition to variety of sizes of these bubbles -let alone the ‘Celebration’ designation- exist as a honor to the Oyster Perpetual series itself plus practically begs for collectability. What used to be the accessible entry-level Cartier has emerged as the most fun and lighthearted assortment that has an appeal transcending gender, age, or any other designation.
Love them or detest them, the actual Rolex Day-Date 36 “jigsaw puzzle” call and Oyster Perpetual ‘Celebration’ watches represent a brand comfortable with embracing playfulness and unafraid of ruffling feathers. We are living in the particular post-irony era where taking anything about one’s image too seriously is so dated it’s practically calcified. Inhibition is going and light-hearted colorfulness is in. Do with this fact what you will, but Rolex submariner has certainly decided to embrace the cultural shift u couldn’t be happier to find out it.